My Resume

Beyond Fifteen Communications - Account Coordinator

May 2022 - May 2025

Supported B2B client management, including 12-month plans, monthly reporting and analysis, leading client calls, and regular communication.
Crafted audience-specific social media content for various clients, leading to increases in client business and growth for following and engagements on applied platforms.
Strategized public relations efforts and conducted outreach to media, facilitating opportunities and gaining over 252 placements in national news and trade outlets for various clients.
Tracked and analyzed campaign performance, adjusting tactics to optimize results.
Developed blogs and articles for media releases and website promotion.

January 2022 - May 2022

Worked with mentor and shadowing to grow in goals and real-world agency experience
Completed assignments with inbound marketing, digital advertising, social media, client and project management, and marketing technology
Completed internship capstone project in branding and omnichannel strategy recommendation

September 2021 - May 2022

Faculty-appointed as Research Director in National Student Advertising
Competition (NSAC) and led the research team to gain over 500
respondents in three research methods including surveys, in-depth
interviews, and focus groups during the fall.
Served as Book Edit Chair and guided the team in writing, editing, and
developing the campaign book to present to judges in all three stages of
competition.
Won first place with the Texas Tech team during the 2022 nationals competition.

August 2021 - March 2022

Created branded content pillars approved by client to serve as guideposts for social content throughout the year.
Completed photoshoots, copywriting, audience research, giveaway planning, and community management for the duration of each social campaign.
Conducted monthly reporting to analyze results and adjust strategy based on post performance and audience engagement.

June 2021 - August 2021

Created fact sheets for potential clients based on extensive research
Drafted, repurposed, and edited proposals for potential clients, as well as letters of agreement for new clients
Assisted with organization and agency administration tasks
Attended client meetings and new business presentations

January 2021 - May 2021

Collaborated with account team on social media content planning & copywriting
Implemented and managed client social channels daily – including community management, routing of consumer inquiries, influencer relations and fan-building
Organized and maintained upkeep of influencer lists
Coordinated monthly social media reporting and analysis
Completed additional research projects for new clients and larger campaigns (EU, SXSW, Home Slice Pizza)

September 2020 - May 2021

Conducted primary and secondary research for both the client and the target audience, including 264 surveys, 16 in-depth interviews, 3 focus groups, and 30 creative research interactions/interviews at a high-volume location
Researched media platforms and costs, and created scalable media budget to be presented during the spring competition

October 2020 - March 2021

Media Assistant to world-renown climate scientist Katharine Hayhoe
Managed events promotions, fielded questions and comments from viewers, monitored professional media accounts, updated website with new content continuously, designed new banners for website/media presentations

May 2020 - October 2020

August 2019 - January 2020

Managed various social media accounts and created content for channels on a consistent basis
Presented analytics and new strategies as a marketing consultant during monthly meetings