Beyond Fifteen Communications
I worked as an Account Coordinator at Beyond Fifteen for three years, and learned much about the public relations, social media, and digital marketing industry during my time there. Working for a fully remote agency on PST time, I quickly learned to cater to client needs across multiple time zones. I dedicated my three years at the agency to servicing a range of B2B businesses and organizations, sharpening my skills, and gaining real-world knowledge of the marcom industry and its ever-changing trends.
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1
Account Management
During my time working with a team that inspires advancement, I've grown in my leadership skills on various accounts. My experience in account management over the years empowered me to lead client meetings, ideate strategies, spearhead projects, and serve as the point of contact on accounts during regular communications.
2
Public Relations
I had no direct experience with pitching to media when I first joined the agency, but quickly discovered a new talent in public relations once I started! From personally gaining over 250 earned pieces of coverage to seeing client services extend as a result of our hard work, public relations has become a major focal point of interest for me in the industry, and I'm excited to continue growing my skills and strategy here.
3
Social Media
Although social media is where I have the most experience, I continued to learn new tactics through marketing brands to a B2B audience. Through my time at Beyond Fifteen, I spearheaded social content development across multiple accounts and collaborated with the agency team on omnichannel strategies behind larger campaigns.
4
Email Marketing
I helped manage Beyond Fifteen's email marketing campaigns, including research and ideation, content development and A/B testing based on monthly results. I consistently brought new ideas to the table to maximize impact in messaging and market the agency via this hyper-personal channel.
5
Content Marketing
Educational content is critical in digital marketing efforts, whether clients need new blogs to drive conversions and improve SEO, or whether our agency is tapped with supporting article developments for use in media. I strengthened my writing skills in both these areas while at the agency, seeing media opportunities through from start to finish and drafting key blog pieces to support larger campaign goals.
